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The New Zealand Seafood Industry Council Ltd

Marine Stewardship Council

The Marine Stewardship Council (MSC) is an independent, global, non-profit organisation, which has developed a certification standard for sustainable and well-managed fisheries.

The MSC was set up by the World Wide Fund for Nature (WWF) and Unilever in 1997, but is now run as an independent charitable trust based in London.

The MSC eco-label gives consumers the assurance that the product is not contributing to environmental or social problems caused by over-fishing.

New Zealand hoki is currently one of only 25 fisheries to achieve MSC certification. As one of New Zealand's biggest seafood exports, it is important that hoki customers are reassured it is caught within a carefully managed fishery. This careful management has been recognized by an MSC certification for the New Zealand hoki fishery. 

For more information on the management and sustainability of hoki please download:

Management of New Zealand hoki 54kB
Certification is the result of an annual test based on a set of principles and criteria for assessing the sustainability of a fishery. For more information see the Marine Stewardship Council website.