Android, being arguably the most popular mobile operating system, is now the preferred choice of the mobile application development firms for developing the apps for Android smartphones. The affordability of the latest smartphones has made many people connect digitally with others from across the world. Nowadays, almost every mobile application developed for Android uses a specific target audience. To give a more defined notion to this group, below are some of the main categories of smartphone users, that include, high end users, middle class users, low end users and so on.
High end users have their own preferences in their phone like games, music, picture and video sharing, Internet browsing and so on. They spend a lot of time on this device and make it as their best friend. They will often purchase a smartphone for a purpose of personal communication and keep a constant update in the mobile technology to keep up with latest technologies. High end users can also be referred to as “premium” users.
Most people do not spend too much time on these mobile apps, they are just using it for fun purposes and use it whenever they get the chance to. These mobile apps are more functional than other apps. There are several apps that help them keep updated with the latest news, events in their city, weather, stocks, sports news, social network profiles etc. These apps are available for users in many apps stores in the internet.
The mid and low end users have a limited usage of their mobile device. They use it for simple communication and may not use apps which provide great features. This category of users will make use of the free apps provided by the mobile apps stores on the internet.
Low cost and budget users generally are not very choosy about the type of apps that they want to use. For these types of users, it is better to choose the top tier apps that provide value for their money. These low end users are not very tech savvy. They usually buy apps based on price. But if you are willing to cater to such customers, you need to make use of a specialized app development company.
These are the mid-range users and will spend a little bit more time in using your app. These users spend little time to search and browse through the internet for their requirements. This category of users may not use the internet extensively. They may search for specific information on Google and other internet search engines. They may not be tech savvy and are usually the ones who pay a little more for the premium app services.
These are the users that may spend more time on your application and pay a little more for the app. In fact they are more tech savvy. They are more tech savvy and will use the internet for their needs, buying applications based on the need they are looking for. These users will use the internet more often and will search for the apps for entertainment.
A majority of the smartphone users have very limited resources and will not use an app that offers more features than what they are able to provide. They will be very choosy about the type of application that they will use. However, they are the ones who would pay more for the premium services for a better experience. For those people who do not have much budget, this is not a big problem as most companies offer affordable solutions. However, this category has no option but to use a middle-tier or even free apps for apps which are developed by the developers, so that they are able to offer value to the users.