The role of the communications team is to promote and protect the seafood industry’s reputation by:

Promoting the industry’s environmental record by showing the industry’s sustainability and economic contribution.
Providing consumers with ways to handle and prepare seafood.
Demonstrating the seafood’s value proposition to consumers in terms of price, health benefits, and environmental performance.
We actively engage with the education sector to build and distribute lesson plans around sustainability and the role of a sustainable seafood industry in providing jobs and contributing to New Zealand’s prosperity.
We represent the seafood sector’s interests with government, media and other organisations.
We enable industry to have a collective voice and deliver clear and consistent messages about our industry to the public to ensure that they are aware of our industry practices and standards which are in place to achieve and maintain sustainability.

For any media and communications enquiries, please contact:

Sid Pickering
Communications Advisor
Phone: 04 802 1518
Mobile: 027 293 2321

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